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    Why Website Speed Matters-and What You Can Do About It

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    WordPress Terminology Explained: A Beginner’s Glossary
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    SEO for Small Business Websites: Where to Start
  • Blurred motion shot of a white BMW SUV speeding through urban city streets.
    Why Website Speed Matters-and What You Can Do About It

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WordPress Terminology Explained: A Beginner’s Glos WordPress Terminology Explained: A Beginner’s Glossary If you’re new to WordPress, it can sometimes feel like everyone around it is speaking another language. Themes. Plugins. Widgets. Hosting. Permalinks. SSL. Gutenberg. And just when you think you’ve got the hang of it, someone throws another WordPress term at you. The good news? You don’t need to become a WordPress expert to have a great website. You just need to understand the basics well enough to know what people are talking about and what your website actually needs.... https://websitessimplified.ca/wordpress-terminology-explained-a-beginners-glossary/
SEO for Small Business Websites: Where to Start Y SEO for Small Business Websites: Where to Start You know you need a website. You've built your pages, added your services, chosen some lovely photos, and finally hit Publish. Then comes the inevitable question: "How do I get people to actually find my website?" That's where SEO comes in. SEO-or Search Engine Optimization-can sound like one of those mysterious internet things that only marketing experts understand. There are keywords, rankings, algorithms, metadata, backlinks, technical SEO...... https://websitessimplified.ca/seo-for-small-business-websites-where-to-start/
Why Website Speed Matters-and What You Can Do Abou Why Website Speed Matters-and What You Can Do About It Your website might be beautiful. Your branding might be spot-on. Your content might be helpful. Your services might be exactly what your ideal client is looking for. But if your website takes forever to load, visitors may never stick around long enough to see any of it. Website speed isn't just a tech detail for developers to worry about. It can affect how your potential clients experience your business, how easily they find what they're looking for, and whether they decide to stick around or move on.... https://websitessimplified.ca/why-website-speed-matters-and-what-you-can-do-about-it/
How to Build a Website That Earns Trust and Turns How to Build a Website That Earns Trust and Turns Visitors Into Clients Your website has a big job to do. It needs to tell people who you are, explain what you offer, answer their questions, and make it easy for the right people to take the next step. But before someone becomes a client, they need to trust you. Your website is often the first interaction someone has with your business. If it feels confusing, outdated, difficult to navigate, or doesn't clearly communicate what you do, visitors may leave before they get the chance to work with you.... https://websitessimplified.ca/how-to-build-a-website-that-earns-trust-and-turns-visitors-into-clients/
From Idea to Identity: Creating a Brand That Feels From Idea to Identity: Creating a Brand That Feels Like You A visual identity is so much more than choosing a pretty colour palette and finding a font you love. Your brand is the collection of little details that come together to make your business feel like you - the colours, typography, imagery, layouts, graphics, and overall style that people begin to recognize as your brand. When you’re building a business from the ground up, creating that visual identity can feel a little overwhelming.... https://websitessimplified.ca/creating-a-visual-identity-from-the-ground-up/
Should Virtual Assistants Provide References? The Should Virtual Assistants Provide References? There has been an ongoing debate in the Virtual Assistant community about whether potential clients should be allowed to ask for references. Some VAs are offended by the request. Others don't really mind. I've been on both sides of the fence over the years, and here's how I see it now. Virtual Assistance is no longer a brand-new industry. However, many business owners are still learning about what a VA does, how we can support their businesses, and what it is like to work with someone remotely.... https://websitessimplified.ca/should-virtual-assistants-provide-references/
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